Another sample:

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The Number One Way to be Successful with Social Media Marketing

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If you Google this question, don’t be surprised at the number of choices you have for the perfect answer. This is akin to a critical incident (e.g., a vehicle accident). Every witness to that critical incident, though they saw the same thing, will give you conflicting details due to their unique vantage point.

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• According to a Great Learning blog:  The number one way to be successful is to determine your target audience. If you don’t know your audience, you don’t know your customers and can’t market your products to them correctly. Consequently, understanding your social media audience is crucial for the success of your social media strategy.

• DigitalSpecialists.co purport that a product’s positioning is a way to make it stand out from the crowd. Without positioning, the company will not be successful.

• Projectcubicle.com state: Know Your Audience. Without this, you will not be able to succeed. Listed are analytic tools to keep you updated in this respect.

 

Other sites noted tools to use as the number one way to be successful:

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• Blogging. This is the best way to put yourself out there regularly to keep the target audience's interest.

• Email marketing. The number one approach with the lowest cost and highest ROI attracts potential consumers.

• Reaching out to a bigger audience. The point is that without social media, the audience reached was far smaller than it is now. Not using social media is one way to ensure that your business is not successful or not as successful as those who do not. This seems to be the answer to another question.

 

The recurring theme throughout these suggestions was connecting with the audience through content that engages readers (the critical incident). Therein lies the number one way a company can be successful with social media marketing. You must engage your target audience before you get anywhere with them. If not, all the strategies, planning, and efforts to position yourself are for naught.

 

In today’s fast-paced society, you have less than twenty seconds to do so before the audience moves on to the next screen. Engaging, eye-catching content will be what the prospective consumer must see to consider giving your company a second glance.

 

Blogging, newsletters, actionable items - content that is insightful, engaging, not too complicated (i.e., the reader doesn’t have to think about or look up what they just read) and appeals to the emotions will continue to engage the prospective consumer.